We build and run the background systems that keep your business moving, giving you the peace of mind to focus on what you actually love doing.
Comprehensive back-office solutions designed to eliminate bottlenecks and accelerate growth.
We build and maintain fast, beautiful sites designed specifically to turn your visitors into paying customers.
We filter out the noise and handle routine customer emails. You only deal with the high-level messages that truly need your attention.
Never miss another lead. Our AI voice system answers calls instantly, resolves FAQs, and seamlessly routes complex issues.
We eliminate scheduling ping-pong. Clients book directly through your site or phone system, filling your calendar while you sleep.
We automatically follow up with your happy clients to secure 5-star Google reviews, boosting your local ranking and credibility without you lifting a finger.
Three simple steps to transform your back-office operations.
We learn about your business, pain points, and goals. No pressure, just a conversation to understand your needs.
We design, build, and integrate your back-office systems. You approve everything before it goes live.
We monitor, optimize, and handle day-to-day operations. You get regular reports and dedicated support.
Underway partners with small business owners across industries who want to focus on their craft, not their admin.

Electricians, plumbers, HVAC technicians, and contractors

Nail salons, spas, barbershops, and wellness centers

Consultants, agencies, accountants, and legal practices
Everything you need to know about working with Underway.
Most clients are fully onboarded within 1-2 weeks. We handle the heavy lifting—setup, integration, and configuration—so you can focus on running your business.
Not necessarily. We work with your current tools and workflows, integrating seamlessly to enhance what you already have. If upgrades make sense, we'll recommend them.
We specialize in small to medium service-based businesses—consultants, agencies, home services, health practices, and more. If you deal with customers and admin work, we can help.
We offer flexible monthly plans based on the services you need. No long-term contracts, no hidden fees. Book a consultation and we'll build a custom package for your business.
We provide dedicated support and proactive monitoring. If an issue arises, our team handles it immediately—often before you even notice. Your business keeps running smoothly.
Book a free consultation and discover how Underway can transform your business operations.
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